We could start this article by saying that an image speaks more than a thousand words. Or to tell you that a company today, I can not have office, may not have employees, but you can not miss a website and a brand image. For this reason we will give you some tips so that you can create a high quality logo and without having to hire a graphic designer.
We will address some helpful tips on how to start your company's logo design, which is the first link in your brand image design.
Structuring work
Currently there are many researches of benchmarking research that advise us to sit at the table and to think whether our logo will have to be iconic, traditional logo or a combination of both. For your information, iconic logos are drawn around an icon. If your idea is this, the first thing you have to find is an icon that approached your brand image. For this we recommend two platforms that have a large library of free icons, we are talking about Iconfinder and Flaticon.
If you want to create a traditional logo, the most important thing is to get a good typography and the most advisable are serif and sans-serif fonts. Although your brand image here will determine the choice of the font.
Create a vector logo
An important point is that you have your logo on vector. Because you can use the logo in any place (posters, web, newsletter, etc). If you don't use the right environment, you will fail when you want to change the size.
If we talk about free environments that are simple to understand, we recommend Inkscape and Vectr, two very good alternatives to commercial and complicated platforms like Adobe Illustrator.
Do not use photos
Discard the option of using pictures. The photos are píxeladas and converting them into vectors is a great waste of time. First you lose hours in the creation of the vector and then the final result will be really unprofessional.
Grid and Structure
When designing a logo it is important that you use a grid and pay close attention to the details. This way you will ensure that you do not find surprises when creating billboards, or billboards.
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Minimalist Logos
The logos that work most are the simple ones. And more in our level as designers. One of the simplest, but most effective, logos is Nike's. Created by a young designer, Carolyn Davidson and although the logo was evolving over time (by insertion into other formats), the essence of it has been maintained.
To finish we want to give you other great tips. One is the use of the negative space. Good use of the negative space will highlight your fonts and icons. A clear example of the good use of negative space is the FedEx logo.
Another important point is the knowledge of the color palette. and understand that with the primary colors red, yellow and blue, you will be able to create the three secondary colors, green, orange and purple (mixing two primaries). By combining primary and secondary, you can create six other tertiary colors. Here we also recommend that you study the psychological effect of colors.
Hopefully the tips and platforms that we have recommended, you can create your first logo.
Official site: Inkscape
Official site: vectr
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