Has curiosity bitten you and you want to know once and for all how Google AdSense works? Very well, in this Mega Post I will explain each of the characteristics of the advertising program # 1 in the world and, better yet, what almost nobody tells you before you get the illusion thinking that this is "breaded" and that you are going to Earn lots of money easily and on autopilot.
Unlike many do, I will not start showing you an AdSense account in which hundreds or thousands of dollars are generated each month, in a short time and with the slightest effort. Why? Simply because in business matters money is not the most important, the key is in the knowledge you have to know how to earn it.
In short, the little or a lot of money you earn is the result of the work you do based on the knowledge and domain you have about a system, in this case Google AdSense.
When you know how things work you are in the capacity to implement them, perfect them and replicate them as many times as you want. As Benjamin Franklin said at the time: "Empty your pockets to fill your mind and your mind will allow you to fill your pockets."
Content on this page
1 How Google Works AdSense: The Concepts You Must Understand Before You Begin
1.1 Concept # 1: What is Google AdSense?
1.2 Concept # 2: How does Google place ads on my blog?
1.3 Concept # 3: How does Google Adwords relate to Google AdSense?
1.4 Concept # 4: Search Network and Display Network
2 More from the Display Network: How Google AdSense works on YouTube and Blogger
2.1 Google AdSense on YouTube
2.2 Some Interesting Facts About YouTube Traffic
2.3 How many visits does YouTube receive monthly?
2.4 Google AdSense on Blogger
2.5 Things to keep in mind when creating a blog on Blogger
2.6 Concept # 5: Why Google pays creators of content and where money comes out
2.7 Concept # 6: Not all ads generate good revenue for publishers
2.8 Example # 1: Agency offering air tickets
2.9 Scenario for a publisher who has Google AdSense ads on their website in the travel niche:
2.10 Example # 2: Garden-loving person who wants to create a blog to share their knowledge
2.11 Concept # 7: Ads size also influences revenue
2.12 Concept # 8: Recurring visitors are not the best for your blog if you monetize with Google AdSense
2.13 Concept # 9: You must have a high content production and very good quality
2.14 Concept # 10: You Will Need to Have SEO Knowledge and Internet Marketing Techniques
2.15 Concept # 11: Choose a topic that you really love because the money will be late
2.16 Concept # 12: Google AdSense is a "very easy" way to monetize your blog, but it is not the most profitable or the only
2.17 Conclusion
How Google AdSense Works: The Concepts You Must Understand Before You Begin
Concept # 1: What is Google AdSense?
It is an advertising program created by Google that works in the form of CPC (cost-per-click) and allows web publishers or bloggers, (approved by Google), place ads on their websites through a code that generates advertising Related to the content of the site.
Important: Google AdSense is linked to Google AdWords which is the system available for businesses that want to advertise on the search engine and that invest money to appear in the different results.
Google AdSense has become very famous because it has been positioned as the "easiest" and "fast" method that bloggers have to generate income on the Internet. Once your website or blog is accepted by Google, you can install the AdSense code and in a couple of hours the ads will appear on your blog.
Concept # 2: How does Google place ads on my blog?
As I mentioned before, Google provides you with a code that the website owner must insert into the specific places where they want ads to appear. From there, Google robots will crawl your site to verify that all pages are fine.Before applying to the Google AdSense program, it is imperative that your blog has content, meaning that there are good quality articles published, otherwise they will not approve your request.
Concept # 3: How does Google Adwords relate to Google AdSense?
Google AdWords is the platform that is available to any business, business or independent professional who wants to make their products and / or services known in Google's search results and associated websites.
This advertising model is known as contextual advertising, because ads are highly related to what people are looking for at any given time or with the content of the website where they are browsing.
Google AdSense is born as an additional business unit where Google opens the door to bloggers and website owners, so they become part of the business as strategic partners, so that advertisers generate greater visibility for their business and Publishers make money every time someone clicks on the available ads.
Concept # 4: Search Network and Display Network
Advertising is one of the most profitable business units for Google, in the first quarter of 2015 reported revenues of 15.51 billion dollars, which is equivalent to 15.16 million per month. See report.
The success of your advertising system is that every time a person makes a query in the search engine related to a product or service, if they appear ads, these are directly related to the criteria (keywords) that the person wrote, such Reason, you have high chances of clicking on any of the ads that appear.
What is the Search Network?
Both the search network and the display network are more focused on advertisers, so they are clear about where their ads will appear and how much they are worth if they are on one or both networks.
The search network is the ads that appear when a person writes what they want or need in Google. For example, if you type "hotels in medellín" (without quotes) you will get results similar to the one you will see in the next image.
Google AdWords calls this search network because people go and write in the search engine what they need specifically, so appearing in these results is more costly for companies, because of the high visibility and the high probabilities they have of someone Click on your ads.
What is the display network?
The display network is the ads that appear on Google's own websites, such as Google Finance, Gmail, Blogger and YouTube, as well as applications and mobile sites. Also included in this network are the Google AdSense publishers. (Those who generate revenue from AdWords ads.)
Look at two examples of websites that generate quality content and earn revenue through Google AdSense.
Example # 1: Initial Education
This is a website that started a preschool teacher to take control of their school projects and finally ended up becoming a source of consultation for teachers and parents from different parts of the world. (If you want to see the site, click here).
It has ad units close to the header by the search box, this is what Google calls AdSense for searches and has two other blocks, one in the right sidebar and one at the bottom near the footer. (The boxes are highlighted in red).
Example # 2: Build Eazy
Although the correct spelling is "easy", the owner of this site decided to step out of the norm and wrote "Z". Leaving aside the rules of spelling, the truth is that this is a simple website in terms of design, but brilliant for its content.
Its owner (Les Kenny) shares with others his passion for building houses and gives full time to his business, which includes publishing articles and interesting guides on his blog.
One of your revenue sources is AdSense ads, which are found in three (3) strategic sections of the blog. The first block near the header, the second block in the right sidebar and the third block near the footer. (You can look at their website here).
The next entry we will try
Google AdSense on YouTube